Reader data,
handled plainly.

What we collect

When you subscribe, we store your email address, signup source, campaign attribution, referral information and optional watch interest. Buyer, seller, trade, collection, dealer and product-research forms also store the information you submit, such as watch preferences, price comfort and fit information.

Why we use it

We use this information to send requested updates, improve the site, measure which guides are useful, respond to requests and evaluate whether a Watch Ledger product deserves further development. We do not sell personal information.

Email and partners

Email delivery may be provided by Beehiiv. Qualified transaction requests are shared only when a relevant partner is available and the request calls for an introduction. Commercial relationships are disclosed. Product-research responses are analyzed in aggregate and do not create a reservation or purchase obligation.

Your choices

Every delivered newsletter includes an unsubscribe link. You can also request access, correction or deletion by replying to a Watch Ledger email.

Device-local watchlist and Collection Ledger

Your free watchlist, Collection Ledger and their decision inputs are stored in this browser. First-party measurement may record the reference slug, action and list count when you save, remove, share or import a shortlist. A share link contains only the selected reference slugs in its URL; it does not expose other watches stored on your device.

Measurement

We record first-party interaction events and campaign parameters. We keep the data limited to what is needed to understand performance and operate the service.